Lucille Rettino is the Director of Marketing for Simon & Schuster’s Children’s Publishing. She is responsible for cross-imprint marketing initiatives and acts as key liaison between the sales force and the marketing and publishing staff. She is also involved in marketing campaigns for high profile authors including Ellen Hopkins, Cassandra Clare, Jodi Picoult, and Richard Paul Evans. At S&S Lucille launched Pulse It, an online social networking site for teens. She has also spearheaded a number of digital initiatives focused on building communities of readers. Lucille has been in publishing for 20 years working in both adult and children’s marketing.