Ira is publisher and executive editor of the newsletter Youth Markets Alert, and oversees publication of EPM’s other newsletters and research studies including “How Teens & Tweens Use Social Media,” “Tween Sensibility, Spending & Influence” and “How Mobile Devices Are Changing The Way Americans Shop.”
Ira conducts on-site seminars and has delivered speeches and spearheaded research projects for such clients as General Mills, McDonald’s, Nickelodeon, Reader’s Digest, Toys R Us, Sprint, Pizza Hut, Booz-Allen & Hamilton, McKinsey & Co., the National Chicken Council, and others.
Ira’s career as a professional journalist began in 1970 as a contributor to the Village Voice’s ”Riffs” column of pop music criticism. He has written extensively about pop culture and mass media for Rolling Stone, High Fidelity, Stereo Review, The Sunday New York Times, and dozens of other publications. He was chief pop music writer for the New York Post for 12 years, during which time he also wrote a column on home computing. Concurrently, he edited newsletters on the video and computer game industries, and wrote and edited research studies on marketing for a variety of publishers.
Ira is author of “The Electronic Mailbox” (Hayden) about the wonders of e-mail—written in 1987!; and travel guides to New York, Montreal and London (Fodor’s).
Ira is an adjunct professor of marketing at New York University, and holds an M.A. in Media Ecology from that institution and a B.A. from Hunter College of the City University of New York.
Ira was President of the Newsletter & Electronic Publishers Association (now Specialized Information Publishers Association) 2005-2006.
EPM was founded by Ira and his wife and partner Riva Bennett in 1988. They live in Brooklyn, New York, cheesecake capitol of the world.