Children’s Publishing Goes Digital
McGraw-Hill Conference Center | 1221 6th Ave., 2nd Floor | New York, NY 10020

Jess Brallier

SVP and Publisher, POPTROPICA, Pearson

Massachusetts, United States

Jess M. Brallier is publisher of several web sites, including Poptropica, a virtual world for kids ages 8-12, which publishes "narrative quests;" and Funbrain which first published "The Diary of a Wimpy Kid." Prior to entering the digital world, Brallier founded the children's imprint Planet Dexter (Penguin); served on the executive publishing teams at Addison-Wesley and Little Brown; and was a best-selling author of both adult and children’s books.

During his diverse 25-year book publishing career, he worked with such talents as Bailey White, William Shirer, Ansel Adams, Tracy Kidder, William Least Heat Moon, Berkley Breathed, William Manchester, Norman Mailer, Jeff Kinney, and Lincoln Pierce.

Planet Dexter published best-selling books and secured scores of book club, electronic, foreign, TV/video, exhibit, serial, and merchandising licenses. Its content was praised by kids, parents, and teachers and recognized with numerous awards from the American Library Association, Learning Magazine, and Parents’ Choice.

Of the 30+ published books that Brallier authored, half are adult titles and half children’s books. He often speaks on publishing and writing at conferences and on campus. A graduate of the University of Pittsburgh (B.A.) and Boston University (M.S.), he splits his time between Boston and New York City.

Website: www.funbrain.com