Children’s Publishing Goes Digital
McGraw-Hill Conference Center | 1221 6th Ave., 2nd Floor | New York, NY 10020

Christian Dorffer

Co-Founder, Mindshapes/Magic Town

London, United Kingdom

Christian is co-founder and Chief Commercial Officer at Mindshapes, the interactive learning company behind the interactive preschool channel Magic Town. Christian has spent 15 years advising media and technology companies on business and product innovation, branding and marketing. He previously served as SVP in WPP running Millward Brown Optimor in Europe. Prior to this Christian led consultancy projects around the world for Prophet Brand Strategy, CVA and PwC. Christian holds a Master's degree in Economics from CBS and has completed post-graduate studies at Harvard University.

Website: www.magictown.com
Twitter: @cdorffer