Children’s Publishing Goes Digital
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Executive Director, Digital Publishing and Operations, Little, Brown Books for Young Readers
Tina McIntyre was promoted the newly created position of Executive Director, Digital Publishing and Operations at Little, Brown Books for Young Readers in October 2011. In this role, she is charged with overseeing and directing all digital publishing initiatives including account promotions, digital production and business development. Prior to assuming this new role, she was LBYR's Director of Marketing, guiding the division's marketing efforts and spearheading the campaigns for The Twilight Saga. Tina began her publishing career at Scholastic in 2000 and holds a Masters in Publishing from NYU.
Tina McIntyre joined Little, Brown Books for Young Readers (a division of Hachette Book Group) in 2004 as Senior Marketing Manager and was promoted throughout the years to Associate Director and Director of Marketing. In addition to overseeing the marketing department, she also spearheaded the marketing efforts for The Twilight Saga, including the launch of thetwilightsaga.com—one of the first social networking sites created for a YA book series—which now boasts over a half million members worldwide. She also worked on key series such as Gossip Girl and The Clique, The Mysterious Benedict Society, and The Name of This Book Is Secret as well as several bestselling picture book campaigns.
In October 2011, Tina was promoted to the newly created position of Executive Director, Digital Publishing and Operations. In this role, she is charged with overseeing and directing all digital publishing initiatives and divisional operations.
Tina earned a masters degree in Publishing from New York University with a concentration in Electronic Publishing in May 2001. She started her publishing career in online marketing at Scholastic and as Marketing Manager for paperbacks where she led the online initiatives behind such bestselling properties as Captain Underpants, Animorphs, and Goosebumps, and worked on series marketing campaigns for Geronimo Stilton, Dear Dumb Diary, and The Guardians of Ga’Hoole, as well as the launch of the PUSH teen paperback imprint.