Publishers Launch

eBooks for Everyone Else was filled with data, insight, and advice from leading ebook publishing service providers and experts.

Slides from both the New York and San Francisco eBEE conferences are now available.

The image above comes from Kobo evp Michael Tamblyn’s very helpful analysis of pricing bands for different types of books. (His presentation also covers stats on self-publishing, and addresses other issues including DRM under the general premise, “what are a few things that would be helpful to know if you were not a big publisher?”) Other presentations cover the costs of epublishing; distribution options; understanding distribution deals and sales models; making both simple and complex ebooks; what you need to know about apps and enhanced ebooks; understanding metadata basics; and tips on online marketing and social media.

Both shows (and the accompanying 48-page printed program book and directory we provide to all attendees) drew enthusiastic reviews from participants:

“I got a better understanding of the epublishing paradigm shift and came away feeling much more positive about what’s ahead. This was the single most valuable seminar I attended in years.”

“The most informative single day you can invest in regarding the current state and future of the digital publishing world.”

“eBooks for Everyone Else has provided me with an up-to-the-minute toolkit I can take back to my client publishers to make their eBook dreams come true. Gathering this much information would have taken days if not weeks; instead, just eight hours.”

For the first time, we present a full-day US conference just for children’s publishers, addressing the special digital opportunities and challenges they face as ereading tablets take off. Publishers Launch DBW: Children’s Publishing Goes Digital opens the week of activity around Digital Book World 2012, on Monday, January 23, the day before the big DBW Conference (programmed by Publishers Launch Conferences) starts.

The takeoff of tablets and the proliferation of smart phones are igniting opportunities for digital children’s books — interactive ebooks, apps, learning products and online communities — that are vastly different from both the maturing adult ebook market and traditional children’s board books and chapter books. A flood of new entrants is reinventing — and supplementing — children’s publishing, from classic illustrated story books through to middle grade and YA. Children’s Publishing Goes Digital looks closely at this disruption and how the marketplace for children’s content will change in the coming year, and what publishers need to know about this new continuum of content, games, animation and interactivity.

See the full program.
Register now for the best-available pricing.

After a number of “global” shows for international audiences, eBooks for Everyone Else is a show for all of those people in the US looking to jump-start their ebook plans. Specifically aimed at literary agents, small- and mid-size publishers, as well as individual authors, this event focuses on the main pieces of making, distributing and marketing ebooks effectively. At each step of the way we’ll help attendees understand the pluses and minus of “do it yourself,” and what focused vendors can do for you.

A “speed dating” session allows attendees to engage in small-session meetings with vendors including PubIt, Bowker, Constellation, INScribe Digital, Ingram, Vook, and the Copyright Clearance Center–and experts will lead parallel discussion/q&a sessions on marketing, understanding the overall business requirements and costs of professionally publishing books, and choosing and managing outside service providers at the same time. Visit here for program details and check this page for some of the wonderful praise from the New York version of this show that we held in New York (“Extremely well thought through and organized, Publishers Launch NY: eBooks for Everyone Else was one of the most useful and high value for my money conferences I have attended.”)

The San Francisco version of the conference includes the addition of bestselling author Bob Mayer on using his extensive backlist to build a successful epublishing line, and new panel of agents on how they are approaching epublishing opporunities for their clients, and the addition of Vook to our speed-dating sponsor team.

Here are the next Publishers Launch Conferences on the schedule, after successful events at the Frankfurt Book Fair and in New York in September BEA (plus our inaugural shows at BEA in May and London in June). We look forward to helping publishing professionals all over in this time of change:

Publishers Launch San Francisco: eBooks for Everyone Else
Wednesday, November 2 @ StoryWorld in San Francisco

Publishers Launch at Digital Book World: Children’s Books Go Digital
Monday, January 23, 2012, New York City

Publishers Launch at Book Expo America
Monday, June 4, 2012

Founder of Publishers Lunch and PublishersMarketplace.com Michael Cader and leading industry consultant and sought-after presenter Mike Shatzkin have announced the formation of a new business focused on helping publishing professionals worldwide navigate the digital transition and seize its natural opportunities. Read the full press release and browse our site for more information on our upcoming events, starting with Publishers Launch at BEA: eBooks Go Global and in May and followed by a full-day event in London in June.