Marketing + Publishing Services Conference & Expo

Publishers Launch is teaming up again with Digital Book World to produce a unique one-day convention on September 26 in New York City. This solutions-driven event is really two shows in one, enabling strategists and operators in key publishing functions to learn best practices from and get direct access to leading experts and solutions providers — the right people with […]

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Launch BEA — May 29, 2013

We’ve put together a great program for the third annual Publishers Launch BEA Conference, which will be held on Wednesday, May 29, the day before the BEA exhibit floor opens. We are focusing intensely on the big issues that matter most right now and going forward: Consolidation and Scale. As the industry reckons with the pending Penguin Random House […]

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Benedict Evans on publishing and “the war of ecosystems”

Benedict Evans covers mobile content, digital media and electronic publishing for Enders Analysis, a research and consultancy boutique in London. As part of his work, Evans regularly tracks the tech giants Amazon, Apple, Facebook, Google, and Microsoft. He will join Publishers Launch Frankfurt on Monday, October 8, to share his view of these companies and how […]

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Free Webinar: Previews from Publishers Launch Frankfurt

Our October 8 event Publishers Launch Frankfurt features publishing innovators and changes to the publishing environment. This webinar offers a nice glimpse of presentations from innovators Marcello Vena at Rizzoli (which is experiment with DRM-free and publishing digital in English) and Rick Joyce at Perseus Books Group (offering advice on how to use social media monitoring tools for productive ends); and original data on the how consumers discover books from Peter Hildick Smith.

Free Webinar: An Introduction to Book Publishing Cloud Services

We’re excited to share this webcast of our first Publishers Launch webinar, “An Introduction to SaaS and Cloud Services for Book Publishers”.

The webinar, sponsored by Tata Consultancy Services and Publishers Launch global sponsors Constellation and Copyright Clearance Center, provides a great concise overview of what we’ll cover in depth next Thursday, July 26 in New York City at our full-day show, Book Publishing in the Cloud: How Software as a Service is Transforming the Book Publishing Industry.

Publishers of all types and sizes are increasingly turning to cloud-based and software-as-a-service (SaaS) solutions as a cost-effective alternative to traditional publishing technology. Cloud services promise the latest technologies without a large up-front investment. They can help to streamline the complex workings of large publishers, and they can level the playing field by providing new capabilities and scale to smaller players.

This webinar highlights the pros and cons of cloud-based software versus traditional IT solutions and will help you discover if SaaS can meet your publishing needs.

Publishers Launch co-founder Mike Shatzkin and leading industry consultant Ted Hill are joined by top publishing service providers and publishers at the forefront of this trend to explore how cloud-based publishing software will impact the future of the publishing industry:

  • Ken Michaels, COO, Hachette Book Group
  • Rick Joyce, CMO, Perseus Books Group and Constellation
  • John Wicker, Publishing Segment Head (Global Consulting Practice), Tata Consultancy Services (TCS)

These speakers and more will also appear at Book Publishing in the Cloud. Check out the full conference program, and register today to save $150 off the regular price.

A “lively, stat-packed day” at Launch BEA

Publishers Launch BEA 2012 was a packed day of data, insights and news. We are posting slides from many of the presentations, and we’ll have some audio on the way soon as well.

We’d like to thank BEA for their support and our fantastic speakers and sponsors for their help in making this our best show yet.

Launch BEA offered one of the crispest, most aggressive rounds of presentations I’ve seen in any conference setting yet (and I see and cover almost all of them).
.
– Porter Anderson, (@Porter_Anderson)
    Journalist and Critic, Writing on the Ether

 

Some highlights from Publishers Launch BEA:

One presentation of widespread interest was Ingram chief content officer Phil Ollila‘s new data–commissioned by Publishers Launch–analyzing how the rise of ebooks affects what is sold in physical bookstores. Ollila’s primary focus was to identify opportunities for both publishers and retailers to boost sales of print books. Building on the ABA’s data showing that member stores reporting to Bookscan grew sales 13.4 percent (in units) so far in 2012, Ollila said Ingram’s experience was that “some bookstores are having fantastic years, and others have not adjusted to the marketplace.” That adjustment means recognizing that bookstores will have a harder time selling fiction and an easier time selling certain categories of nonfiction, in greater depth.

from Publishers Lunch
Presentation: Phil Ollila explores A Changing Retail Marketplace

Michael Cader gave his signature summation of all the important themes, and introduced the first speaker, Hachette COO Ken Michaels, who gave a well-constructed talk on the checklist of changes that publishers need to make to be efficiently poised for a print-and-digital future that will be orchestrated via the cloud.   He argued that, with the right partners, and in a cloud-based system, a publisher could be “up and running in 90 days.”

from Publishing Trends
Presentation: Michael Cader reviews Book Publishing in 2012
Presentation: Ken Michaels on Software as a Service

In a lively presentation, Macmillan evp digital publishing Fritz Foy announced that Tor/Forge will launch a DRM-free ebookstore this July. It will sell all 2,000+ ebooks from which the company is lifting DRM, and “eventually, offerings from other publishers as well.” … Foy was joined onstage by three Tor authors: Cory Doctorow, Charlie Stross and John Scalzi. Doctorow repeated his message that DRM “prevents competition, not copying.” Stross noted that “DRM is poison to voracious genre readers…who expect to reread the best of them” and want to preserve access to their sizable digital libraries. Given the pace of technological change, he noted that “an ebook with DRM is unlikely to be readable in more than 5 years time; 10 years at the most.” Scalzi reminded the audience that “your author is your frontline customer contact” and observed, “all we know is that our readers are unhappy and they are projecting it at us, and they want us to do something about it.”

from Publishers Lunch
Presentation: Macmillan Takes Tor/Forge DRM-Free

Twenty-four percent of Indian adults with Internet access have bought an ebook, Bowker’s Kelly Gallagher said in a panel at the Publishers Launch BEA conference today, and 18 percent of Brazilian adults have done so. In predicting ebook penetration rates, it’s key not just to look at the “technology-savvy” countries, Gallagher said, but to look at the size of the overall population combined with Internet penetration rate. “Suddenly, India becomes the second largest potential market” after the U.S., he said, followed by Brazil. The UK and Australia have high Internet penetration, but their populations are small.

from paidContent
Presentation: Kelly Gallagher takes A Look at eBook Growth Around the World

Check out more coverage of the show around the Web.

Publishers Launch 2012 Conference Line-Up

Publishers Launch Conferences returns in 2012 for another year of comprehensive and practical education for the global book publishing industry.

We are excited to announce continued partnerships this year with BookExpo America, Frankfurt Academy, and F+W Media to produce co-located conferences at major industry events in the US and around the world. We are also proud to welcome back our flagship global sponsors Constellation and Copyright Clearance Center.

As always, every Launch conference will highlight the news and events that impact the book business and will feature the influencers that are shaping it for the future. Our shows offer practical and strategic insight to help everyone in the publishing value chain thrive in the digital era. We’ll be posting more detail about our upcoming events in the coming weeks. So stay tuned!

 

2012-2013 Event Calendar

Publishers Launch BEA
Monday, June 4, 2012 | New York City
Presented with BookExpo America
. . . . . . . . . .

Publishers Launch NY
Thursday, July 26, 2012 | New York City
Presented at Baruch College
. . . . . . . . . .

Publishers Launch Frankfurt
October 8, 2012 | Frankfurt, Germany
Presented with the Frankfurt Academy
. . . . . . . . . .

Publishers Launch Children’s DBW
January 2013 | New York City
Presented with Digital Book World & F+W Media

Authors Launch DBW
January 2013 | New York City
Presented with Digital Book World & F+W Media

A Look Back at Publishers Launch 2011

Seven conferences, four cities, three countries, one year.

Publishers Launch Conferences brought together hundreds of professionals from all corners of the publishing business in its debut year. Digital publishing analysts, experts, and innovators from around the world shared insights from their experiences at the forefront of this evolving industry. And our equally distinguished audience included publishers, agents, authors, retailers, and other channel partners from over 35 countries.

We would like to thank everyone who made the first year of Publishers Launch possible: our producing partners at BookExpo America, the Publishers Association, NYU Center for Publishing, Frankfurt Academy, StoryWorld, and Digital Book World; the fantastic presenters, panelists, and moderators that helped shape our programs; and of course our Global Sponsors — Constellation, Copyright Clearance Center, and Bowker. Their support and valued input made Publishers Launch a success in its inaugural year, and we look forward to another year of providing critical and practical advice and education for the trade book publishing business.

Here is a look back at what we covered in our first year:

Publishers Launch Conferences 2011-2012

Publishers Launch BEA
Wednesday, May 25, 2011  | New York City
Presented with BookExpo America
ProgramSpeakersCoverage
. . . . . . . . . .

Publishers Launch London
Tuesday, June 21, 2011 | London
Presented with the Publishers Association
ProgramSpeakersCoverage
. . . . . . . . . .

Publishers Launch New York
Monday, September 26, 2011 | New York City
Presented with New York University’s Center for Publishing
ProgramSpeakersCoverage
*Presentations also available*
. . . . . . . . . .

Publishers Launch San Francisco
Wednesday, November 2, 2011 | San Francisco
Presented with StoryWorld Conference + Expo
ProgramSpeakersCoverage
*Presentations also available*
. . . . . . . . . .

Publishers Launch Frankfurt
October 10-11, 2011 | Frankfurt, Germany
Presented with the Frankfurt Academy

eBooks Around the World — Program | Speakers
Children’s Publishing Goes Digital — Program | Speakers

Coverage of both days is also available.
. . . . . . . . . .

Publishers Launch DBW
Monday, January 23, 2012 | New York City
Presented with Digital Book World
ProgramSpeakers
*Presentations also available*
. . . . . . . . . .

 

eBooks for Everyone Else Presentations

eBooks for Everyone Else was filled with data, insight, and advice from leading ebook publishing service providers and experts.

Slides from both the New York and San Francisco eBEE conferences are now available.

The image above comes from Kobo evp Michael Tamblyn’s very helpful analysis of pricing bands for different types of books. (His presentation also covers stats on self-publishing, and addresses other issues including DRM under the general premise, “what are a few things that would be helpful to know if you were not a big publisher?”) Other presentations cover the costs of epublishing; distribution options; understanding distribution deals and sales models; making both simple and complex ebooks; what you need to know about apps and enhanced ebooks; understanding metadata basics; and tips on online marketing and social media.

Both shows (and the accompanying 48-page printed program book and directory we provide to all attendees) drew enthusiastic reviews from participants:

I got a better understanding of the epublishing paradigm shift and came away feeling much more positive about what’s ahead. This was the single most valuable seminar I attended in years.”

“The most informative single day you can invest in regarding the current state and future of the digital publishing world.”

“eBooks for Everyone Else has provided me with an up-to-the-minute toolkit I can take back to my client publishers to make their eBook dreams come true. Gathering this much information would have taken days if not weeks; instead, just eight hours.”


Publishers Launch: Children’s Books at Digital Book World In January 2012

For the first time, we present a full-day US conference just for children’s publishers, addressing the special digital opportunities and challenges they face as ereading tablets take off. Publishers Launch DBW: Children’s Publishing Goes Digital opens the week of activity around Digital Book World 2012, on Monday, January 23, the day before the big DBW Conference (programmed by Publishers Launch Conferences) starts.

The takeoff of tablets and the proliferation of smart phones are igniting opportunities for digital children’s books — interactive ebooks, apps, learning products and online communities — that are vastly different from both the maturing adult ebook market and traditional children’s board books and chapter books. A flood of new entrants is reinventing — and supplementing — children’s publishing, from classic illustrated story books through to middle grade and YA. Children’s Publishing Goes Digital looks closely at this disruption and how the marketplace for children’s content will change in the coming year, and what publishers need to know about this new continuum of content, games, animation and interactivity.

See the full program.
Register now for the best-available pricing.

Publishers Launch: eBooks for Everyone Else

After a number of “global” shows for international audiences, eBooks for Everyone Else is a show for all of those people in the US looking to jump-start their ebook plans. Specifically aimed at literary agents, small- and mid-size publishers, as well as individual authors, this event focuses on the main pieces of making, distributing and marketing ebooks effectively. At each step of the way we’ll help attendees understand the pluses and minus of “do it yourself,” and what focused vendors can do for you.

A “speed dating” session allows attendees to engage in small-session meetings with vendors including PubIt, Bowker, Constellation, INScribe Digital, Ingram, Vook, and the Copyright Clearance Center–and experts will lead parallel discussion/q&a sessions on marketing, understanding the overall business requirements and costs of professionally publishing books, and choosing and managing outside service providers at the same time. Visit here for program details and check this page for some of the wonderful praise from the New York version of this show that we held in New York (“Extremely well thought through and organized, Publishers Launch NY: eBooks for Everyone Else was one of the most useful and high value for my money conferences I have attended.”)

The San Francisco version of the conference includes the addition of bestselling author Bob Mayer on using his extensive backlist to build a successful epublishing line, and new panel of agents on how they are approaching epublishing opporunities for their clients, and the addition of Vook to our speed-dating sponsor team.

Publishers Launch Conferences…Launches

Founder of Publishers Lunch and PublishersMarketplace.com Michael Cader and leading industry consultant and sought-after presenter Mike Shatzkin have announced the formation of a new business focused on helping publishing professionals worldwide navigate the digital transition and seize its natural opportunities. Read the full press release and browse our site for more information on our upcoming events, starting with Publishers Launch at BEA: eBooks Go Global and in May and followed by a full-day event in London in June.